The US-based firm said the offering is its most significant product innovation so far.

InvestCloud, the Los Angeles-based platform for developing financial digital solutions, has unveiled InvestCloud X, hailing the offering as “its most significant product innovation yet."

InvestCloud X is three products packaged into one: a digital communication platform transforming the way advisors interact with clients; a digital planning platform designed to cover the simplest to the most sophisticated needs of all investors; as well as a digital shopping platform for financial products called the Financial Supermarket, the firm said in a statement late last week.

“Combining three products into one is a game-changer. The ability to work on plans at different age and wealth moments, then immediately select financial products to achieve these plans, and then monitor, report and communicate in one platform and product is a game-changer,” co-founder and CEO John Wise, said. 

InvestCloud X is deployed on the firm’s financial cloud platform, which supports $6.3 trillion in assets across 20 million investor accounts.

The offering has been designed and built using InvestCloud’s iProgram (formerly known as PWP), the patented AI code generating engine.

The InvestCloud X Digital Communication platform is aimed at client and advisor communication, enabling advisors to fine-tune custom experiences for a range of personas and viewed on a mobile or desktop.

InvestCloud said its Financial Supermarket is an “Amazon-like marketplace” for the financial industry. 

The firm has been busy. In May this year, it acquired Advicent, a cashflow, trust and tax financial planning provider - a move which came a few months after InvestCloud’s merger with data provider Finantix and Tegra118.