Indirect Jackson National affiliate helps CUs ramp up on private-client side. Tampa, Fla.-based broker-dealer investfinancial.com INVEST Financial has signed on to provide brokerage and investment services to three credits unions: Eau Claire, Wisc.-based Royal Credit Union, Austin, Minn.-based Accentra Credit Union, and Carlisle, Pa.-based Cornerstone Federal Credit Union.

Credit unions are barred from providing investment services, but they can form third-party operated CUSOs or credit union service organizations.

The house that Jackson built

"INVEST has more than 25 years of experience managing successful investment programs for credit unions and banks," says INVEST's business-development head Connie Gregory. "Our financial-institution clients receive support and services that are tailored to their specific needs, which is why they choose to partner with INVEST for the long term."

Royal Credit Union was looking for a broker-dealer with a top-notch technology platform,an extensive background working with financial institutions, and a knowledgeable and supportive home-office staff," says itsi nvestment- and insurance-team head Dan Anderson. "[INVEST has] shown genuine interest and enthusiasm in helping our program succeed, and that's very comforting."

Altogether Royal Credit Union, Accentra Credit and Cornerstone Federal Credit Union have 17 branches and about $1.16 billion in assets.

INVEST is an affiliate of National Planning Holdings, which is a subsidiary of Lansing, Mich.-based Jackson National, which is a subsidiary of the U.K. banking and insurance company Prudential plc -- which has nothing to do with the Jersey City, N.J.-based insurance and asset-management company Prudential Financial. -FWR

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