Dutch banking and financial services group ING is in a new phase of growth in Spain with the opening of its flagship store in Madrid. The bank also plans to launch a new private banking proposition.

Amsterdam-headquartered ING has opened its new flagship building in Madrid, a space that reflects the evolution of the bank in Spain, serving retail, private banking, business banking and corporate clients. 

The new premises, owned by Inbest GPF SOCIMI, are located at Paseo de la Castellana 2, in the heart of Plaza de Colón. The building offers 1,820 square metres across four floors and a rooftop terrace, making it ING’s largest branch in Spain.

The ING centre will serve retail, private banking, business banking and corporate clients. ING said in a statement that this building reflects how it has changed its Spanish business, changing from a savings-focused institution.

Private banking is part of the mix: ING said it plans to launch its private banking proposition in the coming weeks and its business banking segment during 2027.

A bank that has made much of its digital technology approach in recent years, ING said the new branch mixes technology with advice. ING expects to welcome around 800 visitors daily who will have access to retail and private banking teams.

“Banking is evolving, and customers increasingly expect to combine the convenience of digital services with access to expert advice whenever they need it. This flagship has been designed precisely to respond to that new reality and reflects the journey ING has made in Spain over recent years: becoming a more complete bank, capable of supporting customers across all their financial needs through a proposition that is simple, agile and people-centred,” Alfonso Tolcheff, CEO of ING in Spain and Portugal, said.

The opening of the new branch coincides with the 15th anniversary of the opening of its first branch in Spain.

Art plays a central role in the project as a way to inspire, spark conversation and help shape identity. To that end, ING has partnered with CAN (Contemporary Art Now), transforming the branch into a living cultural space featuring emerging artists and rotating exhibitions, bringing contemporary art closer to new audiences and integrating artistic expression into the overall experience of the space.