Strategy
Indonesian Asset Manager Expands Overseas, Targets HNW Individuals

Mandiri Investasi, the asset management unit of Indonesia's
Bank Mandiri, is poised to expand beyond the country to tap the
overseas market, a report by Channel News Asia
reveals.
The asset manager, which caters to high net worth investors, is
looking to raise money from investors interested in entering the
growing Indonesian market through stocks and bonds. At present,
Mandiri Investasi manages around $2.1 billion in assets, the
majority of which are from local investors.
According to the news service, the first phase of the company's
expansion will be in Singapore, to be followed by Malaysia, Hong
Kong, and Thailand. Mandiri already began in Singapore shortly
after it received its licence to sell investment products early
this year. So far, its operations in the city state is said to
have attracted $15 million worth of US investments.
"Three months ago, we started to get appetite from foreign
investors... this opened our eyes that Indonesia is now the
darling of foreigners. That's why we're trying to broaden our
investor base to regional markets, starting with Singapore,"
Abiprayadi Riyanto, president and director at Mandiri, was
quoted as saying.
Besides stocks and bonds, the company also offers money-market
funds and mutual funds. Mandiri is reportedly also planning to
enter the private equity market soon.