Ask Investment Holdings, the Indian investment management firm, has appointed Sunil Rohokale to the newly-created position of managing director and chief executive. 

The move enables ASK Group to consolidate all its businesses under one leadership, which previously were independently led by various CEOs. The firm's different divisions, including Ask Investment Managers, ASK Wealth Advisors and ASK Property Investment Advisors, will still be overseen by their current respective heads.

Sunil Rohokale joined ASK as an executive director in 2008 and is recognised for his contribution in the establishment of the firm's property fund business in 2009. Prior to that, he was the managing director and CEO at ICICI Home Finance. 

The ASK Group was established in 2007 to provide financial planning and wealth advisory services to individuals and trusts in India and now especially focuses on the country's growing high net worth population. Two months ago, the company expanded its offering for ultra high net worth clients by setting up a portfolio and real estate fund management firm through a joint venture with Pravi Capital.