iShares, BlackRock’s exchange-traded funds business, has launched its one-hundredth ETF product on the London Stock Exchange – its first physical-based ETF in Europe providing direct exposure to the Polish market.

The iShares MSCI Poland ETF aims to track the MSCI Poland Index, which seeks to offer targeted emerging market exposure in Eastern Europe. The ETF will invest predominately in financials but also in the utility, materials, energy, telecoms and industrial sectors.

The fund is the twelfth single country exposure vehicle iShares has launched recently, including the listing of MSCI USA, MSCI Canada and MSCI South Africa ETFs in 2010 on the LSE.

“The Polish economy is one of the largest in the EU and also one of the fastest growing in Central Europe. The iShares MSCI Poland ETF will invest predominately in the financials and energy sector, helping to meet investor demand for emerging markets,” said Axel Lomholt, head of product development for iShares in Europe.