People Moves
HSBC Private Banking Targets Philippines' HNW Growth

A number of international wealth management firms and private banks have cranked up their involvement in the Asian nation.
HSBC
Private Banking has made a number of senior hires in the
Philippines, arguing that it needs to position for growth in a
country expected to become one of the fastest-expanding HNW
markets by the end of 2022. The bank has an onshore market in
Manila and boasts a presence there going back 143 years.
The bank has appointed Valerie See-Tang and Janice Marie Laurel
as relationship managers. Prior to this, See-Tang was a branch
head of HSBC Quezon City branch and Laurel was a premier team
leader of HSBC Ortigas branch. Carmen Wong has joined in Hong
Kong as RM for the Philippines desk. She joins after six years at
JP Morgan as an RM for the Philippines market, after other roles
with Deutsche Bank and Citi.
The Philippines market teams in Manila and Hong Kong report to
Bala Balagopalan, market head for Philippines and Japan, North
Asia, HSBC Private Banking. (Ailene Manzano-Litonjua, is head
head of private banking, HSBC Philippines.)
“In line with HSBC Private Banking’s global strategy, we aim to
be the bank of choice for business owners and their families.
Private banking supports clients with a minimum of investable
assets of $5 million,” a spokesperson told this news service when
asked about its strategy. The bank has not outlined its assets'
ambitions in the country at this stage.
The bank, citing industry forecasts, said the Philippines is
expected to become one of the top 10 fastest-growing high net
worth countries by the end of 2022.
Philippines growth
The Philippines has been an active market for private client
wealth management hires and moves in recent years, buoyed by an
improving economic position. In April 2018, Credit Suisse won
regulatory clearance to set up a representative office in the
Philippines for its wealth management arm. (See a senior hire
story
here.) In 2017, it appointed Michael De Guzman as country
manager for Philippines and head of Philippines coverage for
investment banking and capital markets. Christian Senn, a 30-year
veteran of Credit Suisse’s private banking business, was also
named as market group head for the Philippines in the
Asian-Pacific part of the private bank, based in Singapore.
Citi Private Bank last October appointed Jørgen Weber Christensen
as global market manager for the Philippines.
In November 2017, Bank J Safra Sarasin appointed Bellen Chang as
a managing director for client advisory in its ultra-high net
worth team, focusing on the Philippines. A number of the major
banks have representative offices in the country, such as
Singapore-based DBS; Bank of Singapore and United Overseas Bank.
HSBC Private Banking has an office in the country; Standard
Chartered’s private bank is also present there - in fact
StanChart claims to be the oldest international bank in the
jurisdiction, with a history in the country dating back to
1872.
In late June 2017, Manulife, the financial services group, said
that one of its business arms had been given the green light to
provide trust and fiduciary services business in the Philippines.