HSBC Bank International is working on an online microsite with expat information in partnership with BBC World, the BBC’s commercially-funde...

HSBC Bank International is working on an online microsite with expat information in partnership with BBC World, the BBC’s commercially-funded business unit. The website, bbcworld.com, is to have a link “Information About Living and Working Abroad” to a separate page containing information for individuals and expatriates who are living and working overseas, which will be supplied by HSBC Bank International. The microsite combines the knowledge and expertise of the Jersey-based bank, experts in the highly specialised expatriate market, with BBC World’s reputation as a trusted, accurate source of information and analysis. Scott Fleming, Head of Marketing for HSBC Bank International, said, “This micro-site is a totally unique development for both the BBC and HSBC Bank International Ltd. By using our detailed knowledge and expertise in this market, we can provide expatriates and people who live and work aboard with detailed knowledge and information about the issues relevant to them. This is expected to be the first of a number of microsites that will be developed by HSBC Bank International.