HSBC has launched a major worldwide advertising campaign to support the roll out HSBC Premier simultaneously across 35 countries and territories to create a global personal banking service for mass affluent and internationally mobile consumers. The campaign combines online, print, TV and film advertisements, which will run across BBC World, CNN International, National Geographic, Discovery Channel, The FT, Newsweek, The Economist, Conde Nast Traveller and Fortune. They will also appear in international and local airports. The campaign was created by WPP's team HSBC, which includes JWT, MindShare, Aviator and RMG. Andrea Newman, HSBC head of brand communications, said: "We believe that we have developed a global campaign that truly defines the meaning of 'the world's local bank' and have truly brought our brand promise to life."