Strategy
HSBC's Americas Private Bank Taps Asia-Linked Clients

The Americas part of the private bank is created a "US-Asia corridor" group.
Hong Kong/London-listed HSBC is creating a new team to
tap what it sees as big potential in serving clients with
interests on both sides of the Pacific in Asia and North
America.
HSBC Global Private Banking, Americas is rolling out its US-Asia
Corridor team, a group of wealth management specialists who are
fluent in Cantonese and Mandarin and have personal ties to Asian
culture.
The group is made up of relationship managers, investment
counsellors, credit advisors, wealth planners and account support
staff based in San Francisco, New York, Los Angeles and
Seattle.
A banking group with historical ties to Asia, as well as an
international footprint, HSBC sees the move as a way to target a
significant client segment. Already, a few weeks ago the lender
said its private bank intends to ramp up its West Coast presence
by expanding to the Seattle market, for example. (That office is
being led Mark Pittsey, market head for the West region.)
HNW Asian clients living in the US, or descendants of Asian
immigrants, are seen as becoming among the most important wealth
holders in North America. As far as three years ago, for example,
Bill Emmons, an economist at the St Louis Fed, said
Asian-Americans may in fact become the wealthiest ethnic group in
the US within the next few decades (source: CNBC, March
16, 2015.)
This publication has contacted the bank for more details about
the team, its strategy and how it sits alongside the rest of the
private banking operation in North America and Asia.