SHK Private, the Hong Kong-based investment and wealth management unit of Sun Hung Kai Financial, has officially launched to serve high net worth clients.

SHK Private offers wealth management and helps clients develop investment portfolios. Additionally, it provides a suite of lifestyle experiences - one of its products, Club Prive, is designed to give clients exclusive access to some of the most luxurious functions, covering major sporting events, wine parties, supercars, and others. It is located in Hong Kong's commercial hub, Causeway Bay.

"Expand our presence in the high net worth market is one of the important long-term business strategies of the group. As this client group has its unique set of preferences and expectations on wealth management and lifestyles, SHK Private is specially set up for this target segment," Joseph Tong, executive director and chief executive of Sun Hung Kai Financial, said in a media release.

Sun Hung Kai has an extensive branch network in Hong Kong, mainland China, Macau and Singapore. As of 30 June 2010, the company declared almost HK$60 billion in assets under management and more than HK$9 billion in shareholder equity.