Start-up firm revels in chance to work without hindrance of legacy systems. Privilege Underwriters Reciprocal Exchange (PURE), a property-casualty insurance company dedicated exclusively to the high-net-worth market, is using OneShield's Dragon technology to administer its products and policies.

Clean slate

"We are very pleased to add PURE to our growing customer base and are eager to support its business model," says Glenn Anschutz, CEO of Westborough, Mass.-based OneShield. "[We view] this as a partnership with PURE designed to help facilitate its business process, operational efficiency and market growth strategy."

OneShield's web-based technology helps automate sales and service for insurance and bond products. Dragon is its flagship product.

PURE, a recent start-up, and OneShield have spent the past six months customizing Dragon for PURE's business rules, workflow, and channel management.

"Every company wishes they did not have legacy issues with technology," says Ross Buchmueller, president and CEO of Plantation, Fla.-based PURE. "As a start-up we aimed to take advantage of this great position." -FWR

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