Broker's trust inks wealth management outsourcing deal with Metavante, M&I. Hilliard Lyons Trust Company has selected Metavante for trust technology and trust-operations processing through M&I Trust.

"We performed an exhaustive review of our trust accounting platform upon the recent completion of Hilliard Lyons' independence from PNC Financial Services Group, Inc., which led us to Metavante," says Donald Asfahl, president of Hilliard Lyons Trust Company. "Metavante's trust accounting technology provides a more complete offering, integrating easily with existing technology and allowing us the innovative flexibility to more successfully grow, protect and manage the wealth of our clients."

TrustDesk

Hilliard Lyons Trust Company will implement Metavante's web-based TrustDesk wealth-management platform to support front-office tools and run daily accounting and record-keeping applications.

Using TrustDesk "Hilliard Lyons Trust Company can increase their front-office capacity to attract, develop and retain key client relationships while spending less time on operational responsibilities," according to Brian Robinson head of Metavante's wealth-management support unit. "Wealth-management providers operate in an increasingly complex environment driven by regulatory requirements and escalating client expectations for high-touch service and tailored investment products."

M&I Trust is a subsidiary of Milwaukee-based Marshall & Ilsley; Metavante used to be -- Marshall & Ilsley spun it off about a year ago.

Hilliard Lyons Trust Company is an affiliate of Louisville, Ky.-based J.J.B. Hilliard, W.L. Lyons, an independent broker-dealer. -FWR

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