HDFC Bank, the Indian private sector bank, has partnered with Diners Club International to launch an exclusive range of credit cards for its elite clients.

The HDFC Bank Diner Club International Credit Cards are offered in three variants: the HDFC Bank Diner Club Black, HDFC Bank Diner Club Premium and HDFC Bank Diners Club Rewardz. Each card is tailor-fit to complement the needs of elite clients while offering premium lifestyle and travel benefits. The Black card has the highest distinction among the three.

Asia's status as a hub for high net worth clients has resulted in the launch of many exclusive credit card offerings among local and international banks. Just a week before the HDFC announcement, Citi unveiled a range of sole-branded credit cards aimed at emerging affluent customers in China, in time for the Chinese government's relaxing of foreign investment laws.