The report was conducted by Investment Association based on UK investment sentiment.

Global equity funds were the best-selling category in July 2017, with net retail sales of £737 million ($978 million), according to the Investment Association.

The monthly report of UK investor behaviour also found UK equity funds did less well, with net outflows of £297 million. (The net figures take account of the effect of investors cashing in some of their holdings.)

Europe equity funds performed better than its average retail net sales figure for the previous 12 months (-£136 million), by drawing in £350 million, figures showed. Japan (£92 million) and Asia (£44 million) had modest sales figures for equity funds. North America experienced a net outflow of equity funds in July, at -£20 million.

Overall net retail sales had increased dramatically, bouncing back from a net outflow of £419 million in July 2016, to a positive figure of £3.5 billion, a year later. The report also found that funds under management had increased year-on-year from £996 billion to £1.1 trillion in July 2017. However net institutional sales fell year-on-year from £523 million to £257 million in July.

Asset classes
The Investment Association broke down the sales of asset classes, and fixed income was found to be the strongest-selling asset class in July 2017, with net retail sales of £1.0 billion. 

Mixed asset was the second-best with net retail sales of £958 million. Equity was third with net retail sales of £924 million.  

Property funds saw inflows of £32 million, while money market funds saw outflows of £124 million.