The Zurich-headquartered asset manager has enhanced its UK sales capabilities.

Switzerland-listed GAM has appointed Tony Morton as a client manager within its UK regional distribution team.

Morton was previously a regional sales manager at Coram Asset Management, covering the independent financial advisory and discretionary wholesale market in the North. He has also held business development roles at Premier Asset Management and Fidelity Investments.

Based in London, Morton will be responsible for promoting GAM’s product range to advisors and discretionary managers in the North West. He will report to Douglas Branson, the firm's head of UK regional distribution.

“Tony’s experience and expertise in the UK financial services industry and his knowledge of the advisory and discretionary market in his region will help us provide excellent client service to advisors and discretionary managers in the North West,” said Branson.

As of the end of March 2016, GAM, which operates from 11 countries, managed SFr114.7 billion ($117.9 billion) of client assets. This was down 4 per cent from the end of 2015.