BNP Paribas has announced a number of top-level appointments for its Asia-Pacific business, including its wealth management segment.

BNP Paribas Investment Partners, the asset management business of French banking giant BNP Paribas, has appointed an industry veteran to the newly-created role of head of sales Asia-Pacific.

TF Cheng took up his new role in 1 November, after serving as head of institutional business development for Asia since 2010. He joined BNPP IP in 2001. In this new post, he is responsible for overseeing the sales organisation of both the distribution and institutional teams in Asia-Pacific and for driving the firm's strategy across three core segments: official institutions, insurance and endowments, and private wealth. 

In addition, BNPP IP created three additional roles to drive each of these core segments. 

Puay-Lit Tan is now head of official institutions Asia-Pacific to oversee the sovereign wealth business based in Singapore. Tan is the deputy chief executive for Singapore and head of institutional business for South and South East Asia.

Lesley Lo is now the head of insurance and endowments Asia-Pacific, in addition to her old role as head of institutional business for Greater China and other Asia (including Thailand and the Philippines). She is based in Hong Kong.

Finally, Christian Bucaro takes up the new role of head of private wealth, Asia-Pacific based in Singapore, where he is responsible for relationships with global distributors, private banks, family and multi-family offices. He also focuses on the customised needs to Asia-Pacific private wealth owners. He was previously the head of distribution South East Asia.

BNP Paribas Investment Partners is structured around three core businesses: institutional, distribution and Asia-Pacific & emerging. It records some $640 billion in assets under management as at 30 September 2013.