The launch late last year of the new firm, and its appointment of a corporate communications business, brings two former Coutts employees together.

Rosecut, a UK digital wealth management and financial planning firm created by an ex-Coutts figure, has appointed Trequartista Consulting to handle its corporate communications. 

Trequartista was launched in Q4 2021 by former Coutts media relations manager Chris Wilson. Rosecut’s founder, Qiaojia Li, was also an employee at Coutts.

“Rosecut is all about bringing the benefits of a private bank and wealth manager to as many people as possible. The benefits of financial advice, planning and wealth protection should not be the reserve of the wealthy,” Li said. 

Wilson said: “We love working with founders to not only raise their profile and boost the reputation of their business or product, but also as consultants across corporate growth strategies too. Not only does an engaging founder make the business of storytelling that bit more exciting and personal, but we get to learn so much too. Rosecut is a business right in our sweetspot. It is disrupting a market that desperately needs disrupting, and we’re bang up for the challenge.”