A group of Florida-based firms, including the SEC-registered investment advisor LBA Wealth Management, is rebranding as The LBA Group.

The group of firms, which together provide accounting, consulting and wealth advisory services, is aiming to communicate “more concisely” the cohesiveness of its lines of business and teams.

“We want everyone to get that message immediately, whether they are visiting us online or when they walk through our office doors,” said managing partner Neal Von Stein.

As well as implementing the brand online and in its offices, the firm is launching a YouTube Channel and embedding video content on its website.

The LBA Group’s original business was founded in 1966. It is based in Jacksonville and works with privately-held and family businesses, not-for profits, high net worth individuals, professional services firms and healthcare providers.