The CEO had left to work at FNZ but instead he's returned to his old employer.

F2 Strategy, a US-based wealth management technology and marketing services consultancy, announced yesterday that Ryan Beach (main picture) has been reappointed as CEO. 

The return, while hailed by F2, will be a blow to FNZ, which had announced Beach’s appointment as North America group head last September. F2 did not identify FNZ by name, saying only that Beach had been exploring other options in the past six months.

F2, which in 2023 was acquired by private equity house Renovus, has gone through a “comprehensive review,” coming amidst what it calls “accelerating demand for transformation across the wealth and asset management ecosystem.” This change reaffirmed Beach’s vision for the business, it said. Beach was originally made F2 CEO in early December 2024.

Nick Quil, who served as interim CEO, will remain with F2 as vice chairman and support a smooth leadership transition. No other immediate changes to F2’s leadership structure are planned. 

“F2 sits at the center of meaningful transformation across wealth and asset management, and that opportunity is deeply compelling to me,” Beach said. “My time away gave me valuable perspective, and it made me realize just how special F2 is – our culture, our talent and the impact we’re having across the industry. The firm’s momentum and future potential made my decision to return an easy one. I’m excited to build on that foundation and help scale our influence even further at this pivotal moment for our clients and broader ecosystem.”

The firm said that while Beach was away, it logged more than 80 per cent year-over-year growth in 2025 while advancing strategic initiatives including the acquisition of HBMJ Consulting and the continued integration of Aliter Investment Services. 

“Ryan was our first choice to lead F2’s next chapter, and we are thrilled to welcome him back,” Doug Fritz, co-founder and executive chairman of F2 Strategy, said.

“Over the past year, F2 has experienced extraordinary growth and expanded its impact across wealth and asset management clients globally. Throughout this period, it became increasingly clear to us and to Ryan that his leadership, entrepreneurial mindset and deep commitment to professional services innovation are exactly what we need,” he added.

In October 2025, F2 bought HBMJ Consulting LLC, a consultancy based in New York City. Since Renovus’s takeover, F2 has added Oakbrook Solutions, SKY Marketing, and MD Solutions and Aliter.

This news service spoke to F2 in 2024 about how a significant minority of family offices had been reluctant to adopt modern technology.