Technology
EXCLUSIVE GUEST ARTICLE: Technology And The Evolving Role Of The Wealth Manager

This commentary examines the broad themes of how technology plays a role in helping wealth managers handle regulatory and other challenges.
Readers of these pages will know that financial technology
firms are keen to point out how their offerings can help wealth
management businesses deal with the challenges of rising
regulation. Even allowing for a healthy dose of scepticism about
the dangers of being encouraged to buy services of questionable
value or durability, any discussion of tech as an aid to
regulatory compliance and efficiency needs to have a clear focus
on what the business is trying to achieve. With so much pressure
coming from compliance departments, are executives in danger of
rushing into buying and developing systems that might, with
hindsight, have been handled differently? In this article by
Mike Nicholls, chief executive of Pulse Software
Systems, a UK firm serving more than 30 UK financial
institutions, he looks at the role tech plays in responding to
regulation, and considers how technology can support future
business growth. His firm is launching an offering called
“Fusion” in the winter, which Pulse Software Systems says
delivers a state-of-the-art fluid investment business application
suite.
As ever, this publication is grateful for such insights
although it doesn’t necessarily agree with all the views
expressed. Readers with responses can contact the editor at
tom.burroughes@wealthbriefing.com
The wealth management industry is a highly sophisticated,
fast-moving and demanding sector. Indeed one of the most
fascinating and challenging aspects of our work has been
responding to the vast number of market developments that have
taken place in the global financial marketplace and the economy
over the past 20 years, and adapting our technology through
each new iteration to provide for these.
The collapse of Barings in the mid-1990s, the introduction of the
Financial Services and Markets Act in 2001 and the US sub-prime
mortgage crisis, which triggered the financial meltdown of the
late 2000s, were all key factors that led to the introduction of
statutory industry regulation and major shifts in the way
financial products were delivered to the market and managed.
Twenty years on and we can see how a new wave of even stricter UK
Financial Conduct Authority regulations around conduct risk have
turned the spotlight specifically on UK wealth and investment
management practice, calling for unsurpassed levels of
transparency, efficiency and client service that can only be
achieved through sound technology investment.
Wealth managers must now deliver highly structured and
sophisticated business critical functions such as assessing
client suitability, optimal evidencing of know your client and
portfolio analysis, modelling and rebalancing, order management,
pre & post trade compliance, performance measurement and CGT
through to settlement, corporate event processing, accounting,
nominee and custody.
These all pose far-reaching implications for how investment
business is conducted day-to-day going forwards.
Further, the parameters of how we manage the client relationship
have been redefined and the digital/technological revolution that
is taking place across the finance sector is here to stay.
Management of the personal one-to-one client relationship that
was once the domain of the investment manager is now a
mission-critical asset by which a firm is measured, sanctioned or
fined and must now be supported by technology proficient workflow
systems, structured data management and optimised business
operations.
Additionally the nature of the client has evolved too. The pace
of technological advancement of the past 20 years has been
relentless and alongside this has come an evolving expectation of
a more sophisticated technology-proficient customer.
This is putting more pressure on firms to deliver smarter, more
personalised and technologically advanced services to clients
that are more customer-centric than ever and enable wealth
managers to deliver enhanced business insight and market
understanding.
Clients now want instant access to quality information, the right
technology to help explain portfolio strategies in detail and
convenient tools to access this themselves online – something
that legacy systems simply cannot provide for. We’ve seen in the
banking sector how predictive data analytics are allowing
organisations to spot trends, identify cohorts and aggregate data
to provide a 360-degree customer view, how mobile technology is
enabling faster contactless payments and online data access,
updates about new products and mobile banking applications for
convenient access.
At Pulse Software Systems our continued research and evaluation
of the sector, including our highly valued monthly client user
groups, ensures that our software platforms continue to deliver
optimal data efficiency for Investment business by being early
adopters of the newest proven technologies. These enabling
technologies offer wealth managers greater control and
flexibility and the capability to process large volumes of
sophisticated data sets, faster than ever before. Thus, providing
more strategic and analytical client counsel and allowing for a
seamless integration through all front and back office client
activities.
It’s clear that regulation remains a core driver of technology
adoption that can enhance the client offering and take the
industry forward. Firms who do not now undertake sufficient due
diligence into an extensible agile solution with bespoke
applications that fit around its business, could lose their point
of differentiation and lose competitive edge. I believe that
software houses have a duty to the wealth management sector to
continually research and deliver open, agile and intelligent
software solutions that are future-proofed and can adapt quickly
to industry and regulatory changes.