Strategy
Ex-England Cricketer Signs Deal With UK Wealth Manager

Another wealth management firm reaches out to the sporting world to spread its brand.
UK wealth manager Brewin
Dolphin has appointed former
England international cricketer Jonathan Trott as a brand
ambassador.
The ex-England batsman, former world cricketer of the year, and
current Warwickshire CCC captain, together with Brewin Dolphin’s
Birmingham and Oxford office head, Adam Wilkins and financial
planner Rory Burrough, agreed a bat sponsorship arrangement,
the firm said in a statement.
The full responsibilities of Trott's brand ambassador
role were not disclosed.
"I’m delighted to be an ambassador for Brewin Dolphin. Having
used their financial services, I have first-hand experience of
the quality and efficiency of the work they do for their
clients," Trott said on his ambassador role.
“We have got to know Jonathan and his family over the last year
or so and are delighted to enter into this formal partnership,"
said Stephen Jones, business development director. "Jonathan
is a good example of someone who imbues the values of hard work,
discipline and commitment, and he is a great role model for his
sport. We look forward to working with him in his capacity as our
brand ambassador in the coming months."
Sports sponsorship and agreements have been a familiar
feature for wealth management in recent years, such as with the
global deal by UBS and Formula 1, or Julius Baer's backing of the
Formula E all-electric race-car series, for example. BNP Paribas,
the French bank, is a high-profile sponsor of the global tennis
circuit. Investec, the South Africa-headquartered bank, has
sponsored rugby and cricket events.
Cricket has become a big part of the sports wealth planning
industry. In August,
this publication reported that Brown Shipley had
signed enhanced and extended two-year sponsorship deal with
Lancashire County Cricket Club to become its official wealth
management partner.