As shown in sports sponsorship and various programmes, the UK-headquartered wealth management group is making a point of connecting with women's financial and investment issues.

Evelyn Partners announced a new programme yesterday to encourage women to be more confident in managing finances, addressing concerns that women aren’t served well enough by the wealth sector.

(Main photo: Evelyn Partners’ investment management partner Lucy Taylor speaking at a Really Helpful Club panel event.)

The UK wealth manager is partnering with Really Helpful Club, a network founded by former manager Sarah Austin. It is a space for sharing ideas and experiences, which focuses on business, wealth, personal growth, wellbeing and family life. 

Citing its own research, Evelyn said 69 per cent of the women it polled said they didn't feel confident in investing and only 20 per cent said they would know where to find a good advisor. The results are a cause for concern, given that women will soon hold 60 per cent of wealth in the UK.

Alongside Really Helpful Club, Evelyn Partners will help to provide community and connection to women as they face life’s hurdles, with a focus on practical, trusted financial guidance. 

“We have extensive experience of women coming to us for advice – often later in life, and sometimes after a business exit, or other significant life events like divorce or retirement – who have not had support in or been engaged with their financial futures,” Emma Sterland, chief financial planning officer at Evelyn Partners, said.

Sarah Austin, founder of Really Helpful Club, said. “Really Helpful Club gives women the confidence, insight and practical tools to plan for whatever life brings – through thoughtfully curated events, retreats, expert-led talks and relaxed networking get-togethers,” 

The collaboration will be designed to engage, educate, and connect women across the UK whether they are business owners, C-suite executives, professionals in business, finance, or law, creatives, or indeed those taking a career break or who have retired. 

Earlier in May, Evelyn said it was forging a new partnership with the Netball Super League (NSL), the UK’s netball competition. The arrangement spans three years. Evelyn said its work with NSL will also equip the sport’s female athletes with the knowledge and skills they require to secure their financial futures as part of the wealth manager’s wider strategy to close the advice gap for women.  

Evelyn Partners will provide financial education workshops to help professional netballers manage their earnings effectively. It also wants to boost the number of women working in the wealth management industry by tapping into the female talent pool that the NSL can provide, with the potential to source a pipeline of women equipped with the right mix of competitive and strategic skills for a future in the financial services industry. 

Netball is the most played team sport for women in the UK and the Netball Super League has relaunched in 2025, at the start of a journey to professionalisation that aims to build the most competitive, commercially vibrant and captivating netball league in the world. In 2025, eight teams from England and Wales are competing to be crowned Netball Super League champions, with every match broadcast live across broadcast partners Sky Sports and BBC Sport in the UK, and NetballPass for international viewers. 

Netball Super League game

The story is also an example of the continued involvement in sports by banks and wealth managers. For example, Evelyn has partnered with The Alfred Dunhill Padel Classic sports event at London’s Hurlingham Club. It has also entered a new three-year partnership with Empower Padel.