The firm has rebranded in a bid to become a global wealth management business.

KW Wealth has rebranded and no longer known as European Wealth.  The group has decided to change its name to continue developing a global wealth management business.

This comes weeks after the firm had pulled the plug on its acquisition of US financial services firm Newbridge, as reported by this publication.

“Our people and the way that we do things are what make us different,” said Marianne Ismail, chief executive, KW Wealth. “Following our re-structuring, it seemed an ideal time to change the name, so that we can grow with a unique and memorable brand. KW Wealth is a strong brand with a clear identity and we look forward to it becoming recognised as a leading name in wealth management. Our service combines personal attention; clear, reliable wealth planning advice; and investment management to protect and grow our clients’ wealth for the long term. The combination of traditional values with modern technology and some great, approachable people is what will enable us to grow into a leading wealth management firm.”

KW Wealth has said it will continue to seek acquisition opportunities in the UK and abroad. In May, this publication interviewed Ismail about the firm’s plans prior to the collapsed acquisition in June.