Technology
Eton Solutions Launches Direct-To-Consumer Offering

Besides its US headquarters, Eton Solutions' geographic footprint includes locations such as Singapore and the UAE.
Eton
Solutions, which manages more than $1.3 trillion for family
offices and firms, has introduced a direct-to-consumer offering,
running alongside its business-to-business service.
The DTC option fills a gap for people who have too much money to
manage on their own but don’t have enough assets to warrant a
fully-staffed family office, Eton Solutions said in a statement
yesterday.
Family offices have traditionally been established by families
with at least $500 million of net investable assets. Deloitte
estimates that the number of single-family offices worldwide will
reach about 10,720 by 2030. Meanwhile, the number of those with
assets worth more than $10 million topped 2.3 million in
2024.
Eton Solutions said this kind of trend inspired the launch of its
EtonAlpha™ offering – powered by the same technology it developed
for billionaires, but aimed at individuals managing their own
finances. Eton Solutions was created by Eton Advisors, a
multi-family office, about a decade ago. In May 2023, Eton
Solutions launched what it said was an industry-first
Administrative Family Office (AFO)™. This is for ultra-high net
worth families, starting from $25 million in assets, offering the
same capabilities as large SFOs. In September 2023, Eton
Solutions opened an office in the United Arab Emirates; it also
established an international headquarters in Singapore.
In 2025, Eton Solutions’ platform moved $65 billion in bill
payments for its clients. Its solution is already managing
147,000 entities, overseeing 225,000+ investments, and processing
more than 21.3 million transactions every year. In September
last year, it celebrated that achieving international
certification for its AI platform EtonAI™ has boosted
the business. In July, it wrapped up its $58 million series C
fundraising round.
Concierge programme
The firm has also expanded its customer support team and
introduced a new concierge onboarding programme, covering areas
such as jewellery, art, wine collections, cars and real
estate.
“Over the next two decades we’ll experience the largest
generational wealth transfer the world has ever seen. Our
technology is expanding to meet this future now,” Satyen Patel,
executive chairman of Eton Solutions, said.