The Chubb Group of Insurance Companies has stepped up its game in the high net worth segment in the US, teaming up with the Aresty Institute of Executive Education at the Wharton School to create an educational programme for its agents.

The Chubb Group of Insurance Companies has stepped up its game in the high net worth segment in the US, teaming up with the Aresty Institute of Executive Education at the Wharton School to create an educational programme for its agents.

The course, based at the Wharton campus at the University of Pennsylvania and Chubb Group’s headquarters in New Jersey, is designed to teach agents and brokers the risk management and insurance needs of their high net worth clients.

High net worth clients differ from the regular retail customers insurance companies deal with – their assets and business ventures can expose them to unique risks that these firms must understand.

As part of the year-long Certified Advisor of Personal Insurance program - through which agents and brokers will receive a professional certification - participants will study topics including: the high net worth mindset; customising insurance solutions; building client relationships; excelling in the high net worth arena; and sustaining excellence.

Meanwhile, with investments in passion assets among HNW clients on the rise, the course will also offer courses on collections such as art, jewellery, antiques and wine amongst others. Additionally, it will further students’ knowledge on family security, tapping centres of influence, and promoting personal brands.

Specialising in the needs of wealthy clients isn’t a new initiative in different areas of the industry. At the Family Office Exchange’s 2014 Wealth Advisor Forum, for example, the network revealed one of the current trends in the wealth management sphere is how “advisors are realigning their service models to optimise client experience.”

The course will be taught throughout the year at Chubb Personal Insurance headquarters in Whitehouse Station, New Jersey, as well as virtual classes, webcasts, and reading assignments. Sessions at the start and end of the year will be held at the Wharton campus.