Strategy
EDITOR'S VIEW: A Year In Wealth Management - And What Could Be In Store In 2016

This article examines the past year and looks forward. We wish all readers a happy holiday. This publication will not now be updated until 4 January, 2016.
2015 has been the year of the robo-advisor, of wealth management
M&A action, skyrocketing Swiss francs and tumbling rubles,
internationalising Chinese renminbis and gyrating Chinese stocks.
Emerging markets have sagged, along with falling oil prices. Most
major developed nations' equity indices are also slightly down on
the year (as of the time of writing.) Finally, after much
waiting, the US Federal Reserve has drawn down the curtains on
almost seven years of zero official interest rates, and hiked
rates in December.
And the past 12 months have also seen the lifting – for now – of
Western sanctions against Iran over the latter’s alleged nuclear
ambitions; geopolitical worries around the Middle East and
terrorism have loomed large at times for investors, while the
eurozone struggles on with anaemic economic growth. A number of
firms, such as Credit Suisse, Royal Bank of Canada, HSBC,
Deutsche Bank and Barclays, have restructured their operations,
changed management and consolidated booking centres to
focus on markets where they see critical mass and scale, such as
in Asia. UBS has been aggressively hiring in Asia, and firms such
as HSBC see Asia as a key growth region. Royal Bank of Scotland
sold the bulk of its non-UK private banking arm to
Geneva-headquartered Union Bancaire Privée.
Several CEOs, such as Peter Sands at Standard Chartered, Brady
Dougan at Credit Suisse and Antony Jenkins at Barclays, have
left, albeit in different circumstances. There have been
wholesale changes to senior management and structures at Deutsche
Bank, and more adjustments on the private wealth side are likely
there in 2016.
The start of January will see the beginning of the process known
as the Common Reporting Standard, or CRS. This relates to
standards for automatically exchanging information between tax
authorities of certain countries in a bid to fight global tax
evasion. “Early adopter” (some 56 of them) nations will, from 1
January, set in place a system whereby any accounts opened on or
after that date will be subject to the automatic exchange regime.
Over the next few years, it is expected that as CRS - a sort
of global version of the US FATCA legislation – takes hold, it
will spell the death, to all intents and purposes, of systems
such as Swiss bank secrecy.
The past year has certainly kept the offshore world in the
limelight. HSBC had the kind of publicity it wished it had
avoided when a media storm blew up around its
Geneva-headquartered Swiss private bank, and its alleged large
number of secret accounts for persons from the UK and other
places. The bank has, it says, substantially overhauled that
operation. The “whistleblower”, Hervé Falciani, who has been
convicted by a Swiss court for his leak of client data, was
sentenced to jail, but he is in France, so he may never see the
inside of a prison cell. On a more positive note, offshore
centres continue to draw in business and in Switzerland itself,
this publication has been told that banks are trying to move to a
post-secrecy business model. It will be interesting to see how
Swiss financial services firms, facing headwinds such as negative
real interest rates and added compliance costs, make a go of a
more open world in 2016. Don’t write the Swiss off.
Another big development in Switzerland started right at the start
of 2015, when the Swiss National Bank shocked markets by removing
the 1.2 cap against the euro, sending the Swiss currency unit
into hyperspace and wiping out hedge funds and bloodying the
noses of Swiss firms that book a large chunk of revenues
overseas. The country has negative real rates, a plight shared by
Denmark. This situation may persist for some time into 2016.
In Singapore, in some ways Asia's "Switzerland", the past year
was notable in that the Monetary Authority of Singapore and other
bodies have pushed ahead in implementing FAIR [Financial
Advisory Industry Review] regulations that are designed to
remove some of the more egregious features of a commission-driven
sales culture. That jurisdiction also marked the passing in 2015
of former Prime Minister Lee Kuan Yew, and had a chance to
reflect on how that city-state, once a British colony, has risen
to become one of the great financial centres of the world.
Property prices have stagnated as Singapore’s leaders moved to
head off excessive real estate leverage; that jurisdiction also
has to be on its toes in competing with Hong Kong as a financial
centre. One trend noted by this publication is how Singapore is
pushing to be an incubator for financial technology innovation.
When Credit Suisse's private bank chose to roll out its mobile
platform in 2015, Singapore was the place it chose to make the
launch.
As for Hong Kong, the past year has seen the arrival and
development of the equity market link with Shanghai. After seeing
equity prices surge during the first half of 2015, mainland
equities slid in late summer, prompting Chinese authorities to
slap controls on the system and for a while, the air was thick
with worry that the Chinese economic miracle could have a nasty
ending. By the end of this year, at the time of writing, Chinese
equities are in the red although some of the worst losses have
been reversed. A significant development a few weeks ago was
the renminbi’s acceptance by the International Monetary Fund as a
basket currency underpinning the IMF’s Special Drawing Rights
System.
Emerging markets have – with the possible exception to some
degree of India – languished. Brazil, which remains highly
exposed to trends in commodities, has been hit by falls in prices
for agricultural and other products; a stronger dollar and
prospect of higher US rates also encouraged investment flows out
of emerging markets and back into the dollar. Paradoxically,
though, the fact of the Fed’s decision to pull the rate hike
trigger in December may offer some relief to such countries. The
rise of a large Asian middle class, bringing with it demand for
financial services, remains an important focus for wealth
managers.
In the UK, the Conservative Party, much to the surprise of the
pundits and polling organisations, won the May general election,
but perhaps less welcome for wealth managers was a move by
finance minister George Osborne to end the notion of permanent
non-domicile status for those who had been enjoying that
position. He has kept up the pressure on alleged tax evaders and
also further squeezed forms of tax avoidance. Tax planning in the
UK is an increasingly fraught business. We can expect more of
this during 2016, although there may be some pushback if rule
changes prove difficult to enforce. A continued issue remains the
UK’s relationship with the European Union and the risk of
“Brexit” – a referendum on UK membership is slated to be held in
2017 and the months leading up to this event will be marked by
uncertainty. It is an issue that may weigh on minds of banks in
the months ahead, especially among those wondering whether to
move corporate headquarters out of the UK, as has been mentioned
in connection with HSBC.
And what of the Americas? The US has a presidential election in
November 2016, and the past 12 months have witnessed the
extraordinary – which is one way of putting it – rise of Donald
Trump as a challenger for the Republican ticket, which could pit
him against Hilary Clinton in the race for the White House. It
appears unlikely that the US wealth management industry will be
happy to see a fight between a populist Republican who appears
willing to outrage conventional opinion on the one hand, such as
over immigration, and as controversial a figure as Clinton, on
the other. Topics such as the solvency of Social Security and
Medicaid remain as intractable as ever.
Within wealth management, "the fiduciary debate” rumbles on; the
Committee for the Fiduciary Standard once again urged the
Department of Labor in September to update regulations in a
landmark move that would require any person or firm
providing investment advice to retirement investors to do so as a
“fiduciary”. The proposal, which sparked heated discussions in
the financial services sector and political world, is part of an
extremely intense debate over the key differences between the
fiduciary obligations of broker-dealers and RIAs. At the crux of
the issue is that many clients may consider the investment advice
they receive from RIAs and broker-dealers as similar, when there
is a crucial legal difference that might not be fully understood.
(RIAs must adhere to a fiduciary standard under the Investment
Advisors Act 1940 while brokers operate under a “suitability”
rule. This means that while recommendations made by brokers must
currently be suitable, they don't have to be in an investor's
best interest.)
The US has also been involved in – as mentioned above – a number
of the wealth management/private banking M&A transactions of
2015, and it is possible that the consolidation process, as firms
seek to bolster margins, will continue. Credit Suisse has wound
down its private wealth business in the US in a deal with Wells
Fargo; Barclays sold its US private banking arm to Stifel
Financial. In Canada, meanwhile, Royal Bank of Canada has shed
some business units, such as its Swiss private bank, but has
bolstered its US wealth franchise with the acquisition of City
National. HSBC has sold its Bermuda-based private banking
operation to Butterfield.
In Latin America, HSBC exited the Brazilian market, while the
Brazil-headquartered BTG Pactual banking empire was rocked late
in the year by the arrest of its chairman and CEO amid a national
corruption scandal. More positively, Brazil in October enacted
laws giving wealthy investors more freedom to hold foreign
assets, a development likely to see more Brazil-sourced
investment flows during 2016.
And finally, last year saw continued ferment in the “fintech”
world around the notion of automated advice and asset allocation,
a process associated with the term “robo advisor”. So far, it
seems, private bankers don’t expect to be replaced by tablets or
other gadgets, and see the technological developments as
augmenting and enhancing what they do, rather than making them
obsolete. Time will tell how much of the noise around robo
advisors and other fintech innovations translates into hard
reality.
And on that note, we wish all our readers a very happy holiday
season and prosperous and hopefully more peaceful new year.