With the catchy Moomoo name, the business – headquartered in the US and with business groups around the world including Singapore – is on a roll, it says. The firm is part of a number of upstart businesses that challenge conventional business models.

Moomoo Singapore, a digital wealth management platform, said yesterday that it has officially crossed 1.5 million users, which means that it connects with half of all Singapore residents aged between 20 and 70.

The firm, part of a cluster of Moomoo businesses in countries such as Australia, Malaysia, the US, Japan, Canada and New Zealand, announced the figures at its recent “MooFest” conference that attracted more than 4,000 attendees in Singapore’s Suntec.

Launched originally in California’s Silicon Valley in 2018, with the Singapore business being established in 2021, Moomoo is the kind of disruptive, tech-driven financial group that appeals to young, affluent adults. Moomoo is a subsidiary of Futu Holdings, headquartered in Hong Kong and listed on the Nasdaq in New York. Globally, it has more than 26 million users, with client assets totalling $106.7 billion, as of 31 March 2025.  

Part of the business is Moomoo Private Wealth, which caters to high net worth individuals, family offices, and businesses. For family offices, for example, it provides multi-currency brokerage and custody. It also works with external asset managers, hedge funds and other funds. Moomoo Private Wealth serves clients with over $1 million in investable assets.

Launches 
Moomoo Singapore has launched as Moomoo AI, a conversational, large language model-powered investment assistant; it also flagged that new products and analytics services are coming for the cryptocurrency space. The firm said it is the only online broker licensed to offer crypto trading in Singapore.

“Reaching 1.5 million users is more than just a milestone – it’s a reflection of how deeply Moomoo Singapore is woven into the fabric of our nation’s financial and social ecosystem,” Gavin Chia, CEO at Moomoo Singapore, said at the MooFest event. 

Nearly 70 per cent of clients were profitable over the past 12 months; on a whole-of-portfolio basis, equities remain the most popular instrument for investors, forming nearly 60 per cent of a typical winning portfolio. Wealth management products also saw significant allocation at 26 per cent. 

“The secret to their success was simple – staying invested amid volatility, not sitting on the sidelines. When sentiment around the US market shifted, many investors took a proactive approach: trimming US allocations from 75 per cent to 67 per cent, increasing their exposure to Hong Kong from 9 per cent to 12 per cent, and maintaining a stable position of around 20 per cent in Singapore,” Chia said.