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Deals Of The Day: The Latest In Wealth Management M&A – Alltrust, Phoenix Wealth, WisdomTree, Others

The latest mergers, acquisitions and other corporate actions in the wealth management sector.
Alltrust Services, Phoenix Wealth
Alltrust
Services and Phoenix Wealth have
entered into an agreement for Alltrust to acquire the Phoenix
Wealth Family Suntrust schemes. Completion is expected later this
year.
After completion, Alltrust will be the only self-invested personal pension provider in the UK accepting new business into a Family Pension Trust structure, the firm said in a statement. Alltrust also intends to reopen the proposition to new business for the first time in several years.
“Bringing the Family Suntrust and the Alltrust Family Pension Trust back together is a significant moment for our industry," James Floyd, managing director of Alltrust, said. “These products were originally developed to meet a specific demand for pooled family pension structures. Having already provided a long-term home for the Rowanmoor Family Pension Trust book, we are now investing further in the technology, governance and service capabilities required to deliver a first-class experience for members and their advisors."
“Alltrust has deep specialism in bespoke Family Pension Trust
arrangements and a clear strategic commitment to this market.
Ensuring continuity of service for advisors and clients is our
priority, and we are working closely with Alltrust to ensure a
smooth and straightforward transition," Jenny Holt, product
director, Phoenix Wealth, added.
WisdomTree
WisdomTree said
last Friday that it has wrapped up its previously announced
acquisition of Atlantic House, a London-based active manager
specialising in defined outcome and derivatives-driven investment
strategies.
“The addition of Atlantic House advances our strategy of
expanding in structurally growing areas of asset management,
including active ETFs, outcome-oriented strategies and managed
models,” Jonathan Steinberg, WisdomTree founder and CEO,
said.
The acquisition helps WisdomTree’s ability to design, launch and
scale active ETFs globally, and supports its planned launch of
15-20 defined outcome ETFs globally over the next 18
months.
The purchase price was £150 million (about $200 million), payable
at closing, subject to customary adjustments.
Following the completion of the deal, WisdomTree manages about
$163.19 billion in assets globally, as of 29 April, including
assets from its 2025 acquisition of Ceres Partners. The latter
moved marked WisdomTree’s entry into private markets.
MWA Financial
MWA Financial
(MWA) has completed the acquisition of Wiltshire-based
Hawthorn Financial Services as part of its aim to build a
national advice and planning business.
Following the acquisition, which brings a client base of over 70 family units to the group and adds £26 million ($35 million) of assets under advice (AUA), founder Derek Avenell will join MWA as an advisor with immediate effect.
The transaction was completed with the support of Frontier Development Capital (FDC) and Coniston Capital, whose investment in MWA in 2023 provided the long-term growth capital required to support the group’s acquisition strategy.
MWA Financial was founded in 2016 by chief executive Cam Banks, with the aim of building a UK financial advice business centred on planning and long-term client outcomes. Ed Rosengarten joined as executive chairman in 2021 to help execute the group’s growth strategy, bringing decades of experience from firms including Smith & Williamson (later to become part of Tilney in 2019, then rebranded as Evelyn Partners in 2022) and M&G, where he was chief executive of the firm’s equity business.
Following the acquisition of Hawthorn, MWA Financial Advice now
serves nearly 2,500 clients across multiple UK locations
overseeing about £950 million of AUA, supported by 50+ staff.
Shackleton Advisers
Shackleton
Advisers has acquired Surrey-based financial advice firm
Arundel Wealth Management, adding more than £200 million of
assets under management and advice.
The terms of the deal were not disclosed. Buyside assistance was
provided by Grant Thornton, Brodies, and Ocorian Consulting. The
Financial Conduct Authority has approved the
transaction.
“This acquisition enhances our footprint in the Southeast and
aligns perfectly with our ambition to become the most trusted
provider of financial advice in the country,” Paul Feeney, CEO of
Shackleton, said.
Shackleton was founded in December 2024.