Credit Suisse will officially drop the name First Boston name from its investment banking and US private client business on 16 January as pa...

Credit Suisse will officially drop the name First Boston name from its investment banking and US private client business on 16 January as part of its one bank strategy. The dumping of the 74-year-old name corresponds with the introduction of a new logo for the bank. The new logo is a pair of sails, which is meant to evoke the trademark clippers of First Boston, the once-independent investment bank that still forms the core of the bank's Wall Street presence. A major advertising campaign will also be launched on Monday to introduce the new logo. The one bank strategy being led by Oswald Gruebel, the bank’s chief executive, appears to be convincing investors. Credit Suisse shares have surged 55 per cent to SFr73.30 ($57.1) over the past 12 months, as investors backed the company's shakeup.