Credit Agricole Private Banking is tapping the Singaporean airport's high international traffic to strengthen its Asian presence.

Through airport media provider EYE, the Swiss bank will run a campaign that utilises digital and static formats across Changi Airport's three terminals, including the JetQuay Airport Terminal, which is frequented by the royalty, politicians, and other high net worth individuals.

The campaign will also be supported by slogans, such as "We help you to protect, grow and pass on your wealth," and "Face the future with peace of mind."

The increase in the number of high net worth individuals in Singapore has added to the city state's confidence to promote itself as a hub for financial success. In a recent report by Rivkin, it was noted that the population of millionaires in the country has increased this year by 32.7 per cent - a reflection of the 30 per cent rise in Asia Pacific's HNW population in 2009.