The fiduciary services business is shedding the Coutts name now that it has parted ways with the UK private bank.

Coutts & Co Trustees (Jersey) has rebranded to Highvern following the management buy-out of the company.

In October, as part of its strategy of being a UK-focused bank, Coutts & Co agreed a deal with the management team of its trust and company administration services business in Jersey.

Now an independent, owner-managed business, Highvern Trustees provides trust and company administration, family office, real estate and corporate services to its international client base. It also has experience in family governance and business succession planning services.

“The brand that we have created reflects our aspiration to deliver high-quality services to our international client base as well as reflecting the extra time and effort that as a business we invest in partnering with families, their businesses and trusted advisors to provide long-term wealth structuring advice and support,” said Highvern group director, Naomi Rive.

“The brand also recognises that good governance is an intrinsic part of our proposition as a leading private wealth organisation operating exclusively from Jersey, which we consider to be the premier private client jurisdiction.”