Convergent Wealth Advisors, the wealth manager, has rolled out its Independence by Convergent™ division that serves clients with between $500,000 and $5 million in investable assets, as it looks to fine-tune how it serves different customer segments.

The firm, which has been serving “ultra-affluent” individuals and family offices since 1994, has decided to expand its client offerings, Steve Lockshin, founder and chief executive of Convergent, said.

“We realize one size does not fit all and therefore have developed a wealth management solution for those who aspire to the kind of financial independence enjoyed by our current client base. Independence is designed to deliver the expertise and knowledge previously available only to the ultra-affluent to a much broader market,” Lockshin said.

“We’re bringing to the $1 million investor a tailored solution using the approach and many of the techniques used by the $100 million investor,” added Douglas Wolford, president and chief operating officer. “The name says it all—we want to help these clients achieve the kind of financial independence typically enjoyed only by the ultra-wealthy,” he said.

The new service is initially being marketed in the Washington, DC−New York corridor, Convergent said.

Convergent Wealth Advisors has over $14 billion in assets under management, it said in a press release. Its range of services include investment consulting, wealth management, alternative investments, specialty financings, and insurance and estate planning. It has over 330 clients including ultra high net worth individuals, institutions, and family offices.'