Nicola Horlick, one of the best known women in finance, is setting up a financial advisory service aimed at women. The new firm is to be bra...

Nicola Horlick, one of the best known women in finance, is setting up a financial advisory service aimed at women. The new firm is to be branded Bramdiva, which will be a spin-off of her recently launched Bramdean Asset Management. Ms Horlick's firm has teamed up with UBS wealth management to offer a range of services. The mother of five says there will also be networking opportunities for women “through social events and financial seminars which we will be holding from time to time,” according to a report in a UK newspaper. Ms Horlick said that her new project is a unique marketing opportunity which others have not spotted before. She said that women really need the same kind of sound investment advice as men, although there are some differences: women tend to live longer and are not as well catered for when it comes to pensions. “Bramdiva will cater for women who want to take control of their money and their lifestyles. And if you are worried about it being too girly, I can tell you that it was one of our male shareholders who came up with the idea,” she said in the interview. Bramdean was established late last year by Ms Horlick, the founder of SG Asset Management. The firm has gained approval from the Dublin-based IFRSA to launch a range of UCITs-registered open-ended funds aimed at both the UK and continental European markets.