Strategy
Citigroup Winds Down Mexican Consumer, SME Operations; Private Banking Remains

The US banking group, due to report financial results tomorrow, is pulling out some of its operations from the country, although it said wealth management and private banking remain important business areas in Mexico.
Citigroup plans to
quit the consumer, small business and middle-market banking
operations of Citibanamex in Mexico as part of its “strategic
refresh.” However, it will still operate private banking in the
country.
The US bank, which is scheduled to issue fourth-quarter/full-year
financial results January 14, said it will continue to operate a
locally licensed banking business in Mexico through its global
institutional clients group.
The businesses in the intended exit include the Mexico consumer
and small business banking operations, reported as part of
Citigroup’s global consumer banking segment, as well as the
Mexico middle-market banking business, reported in Citi’s
institutional clients group segment.
The Mexico consumer and small business banking operations
included in the intended exit account for all the Latin America
global consumer banking unit. In the first three quarters of
2021, the businesses Citigroup intends to exit together accounted
for about $3.5 billion in revenue, $1.2 billion in earnings
before tax and $44 billion in assets.
Operating in Mexico for more than a century, Citigroup said that
Mexico will “remain among Citi’s top institutional markets
outside of the US. Citi will continue to invest in and grow those
institutional banking operations, along with its private banking
franchise.”
Under chief executive Jane Fraser, the bank is pivoting toward
areas such as wealth management and private banking, and ramping
up its operation in specific regions, such as Asia-Pacific. The
move highlights the competitive pressures on traditional
banks.
“The decision to exit the consumer, small business and
middle-market banking businesses in Mexico is fully aligned with
the principles of our strategy refresh – we’ll be able to direct
our resources to opportunities aligned with our core strengths
and competitive advantages, focus on businesses that benefit from
connectivity to our global network, and we will further simplify
our bank,” Fraser said.
“Mexico is a priority market for Citi – that will not change. We
expect Mexico to be a major recipient of global investment and
trade flows in the years ahead, and we are confident about the
country’s trajectory. Citi is uniquely positioned to support
cross-border capital markets activity and trade flows in and out
of Mexico for our institutional clients and we will continue to
make material investments in our institutional operations and
market-leading hub there.”
The bank said that its planned divestitures of its consumer
businesses across Mexico, Asia and Europe are “aligned with the
repositioning of its consumer operations to focus on wealth
centers globally as well as payments and lending and a targeted
retail presence in the US.”
“The strategy refresh Citi has undertaken will result in a
stronger, more focused bank,” Mark Mason, Citi’s chief financial
officer, said. “We will execute a targeted consumer strategy,
double down in wealth, and focus on our higher-returning
institutional businesses where we have competitive advantages.
Our emphasis is on opportunities where our global network
uniquely positions us to support clients who are growing and
facing an ever-changing set of complex dynamics around the
world.”
Citigroup said that its exit process is subject to various
conditions and approvals, including applicable regulatory
approvals in both the US and Mexico.