Strategy
Citigroup Korea Set To Expand Services In 2011, Targets HNWIs

Citigroup Korea is set to apply for a retail brokerage
license in South Korea, with a view to launch several more new
branches, this year, a report by Dow Jones Newswires
reveals.
In an interview with the publication, Citigroup Korea chief
executive
Ha Yung-ku said that the main target of the planned expansion
is the country's high net worth population.
"High net worth clients who are the higher than middle income
level have more and more interest in the global names, the same
applies to bond and equity issuances. That license will help us
provide more global and local services to our customers," Ha
reportedly said.
Citigroup began operations in Korea in 1967 and is said to be the
first foreign bank to have entered the country. It has since then
grown to 220 branches at present. The company, which endeavors to
enhance its wealth management offering through the new license,
is aiming to increase its branch numbers to 300, starting with
around 15 new offices in 2011.
The latest available financial data on Citigroup Korea shows that
the bank had a KRW356.2 billion ($228.4 million) net profit from
January to September 2010. It has yet to reveal figures for the
fourth quarter.