Strategy
Citi Targets Double GDP Revenue Growth in Hong Kong

Citi aims to achieve a 13 per cent revenue growth in Hong Kong this year
Citi aims to achieve a 13 per cent revenue growth in Hong Kong this year – double the anticipated 6.5 per cent rate of the GDP growth – amid the buoyant stock market, according to the bank's new Hong Kong head Sim Lim. Citi's securities investment, wealth management and investment banking businesses have been helped by Hong Kong's rising stock market, with the benchmark Hang Seng Index breaking the 22,000 level for the first time last week and daily turnover exceeding HK$100 billion. Mr Lim, who replaced Chan Tze-ching as Citi's Hong Kong country officer last month, said: "In the first five months, we have already surpassed the growth rate of Hong Kong.” He also said Citi had diversified in other areas, ranging from traditional lending business, private banking, corporate and investment banking, retail banking and wealth management to personal financial business. Mr Lim said Citi planned to add to its 27 branches in Hong Kong this year but would not compete by the number of outlets. Its rivals such as HSBC and Bank of China (Hong Kong) together run more than 500 branches in the city. Citi agreed to buy Taiwan-based Bank of Overseas Chinese for $427.3 million in April. Mr Lim, who is also the head of Taiwan for Citi, said the acquisition could mean 55 more branches, bringing the total to 66 and the addition of more than a million commercial banking customers, particularly from small and medium enterprises.