New Office
Citi Launches 'Futuristic' Branch In Hong Kong, Focuses On The Wealthy

Citibank has made a foray into the future with the
opening of a new smart banking office in Mong Kok, Hong Kong,
with its primary focus being on wealthy clients.
The new smart banking centre features four floors of
technologically-updated banking facilities, with 59-foot LED
displays on the facade and seven 52-inch touchscreen
informational displays on the inside walls. In addition, the
branch boasts of 10 work benches that display stock quotes or for
clients to use with online banking, as well as 16 46-inch screens
for displaying news and financial information. The entire office
will also have free Wi-Fi connectivity and videoconferencing
facilities for clients to discuss with Citi professionals in
other locations.
Mong Kok is perhaps one of the busiest commercial districts in
the world, hence the new branch's location, the bank said in
release. The new centre, Citi's largest smart banking facility in
Asia, will cater primarily to high-end, luxury clients.
Other similar branches in the region are located in China,
Taiwan, Japan, Thailand, and Vietnam.