Philanthropy
Children’s Play Charity Harnesses World Cup Football Energy

The global charity for children, which harnesses the power of play to shape lives, is hosting an event that taps into the buzz around the upcoming World Cup football tournament.
Firms from across London’s financial district have signed up to take part in a World Cup football charity event at the Emirates Stadium this summer, with England’s 1966 World Cup hero Sir Geoff Hurst (pictured below) and former Arsenal and England star Ray Parlour as the special guests.
Sir Geoff Hurst
Hosted by global charity Right To Play UK, Right To Play’s World
Cup Party will take on Wednesday 10 June – the eve of the
tournament. The event will bring together teams from across the
City for an evening of football challenges, networking and
fundraising.
Right To
Play – with which this publication is delighted to partner
– protects, educates, and empowers children to rise above
adversity using the power of play. The charity works with
children in some of the most difficult places on earth, helping
them to stay in school, resist exploitation, overcome prejudice
and heal from the trauma of war and displacement. It was founded
more than 25 years ago, reaching children in 13 countries across
Africa, Asia and the Middle East. Right To Play’s global
programmes use sport and play to help children stay in
school, resist exploitation, overcome prejudice and recover from
the impact of conflict and displacement. (See an
interview with the organisation.)
In the World Cup charity event, City firms will compete in a
series of fun football challenges alongside prominent players,
followed by World Cup insights, predictions and stories from Sir
Geoff and other guests. The event will be hosted by Olympian and
broadcaster Chemmy Alcott, the Alpine ski racer.
"Our World Cup Party is an unmissable way to kick off the
tournament this summer! By taking part, you will be supporting
children in our global programmes to have a better future.
Millions of children across the world face extreme challenges
that take away their childhoods – but through sport and play we
are helping them to overcome barriers, develop critical life
skills and thrive,” Gillian McMahon (pictured below), executive
director of Right To Play UK, said.
Gillian McMahon
Sir Geoff, the only player to have scored a winning hat-trick in
a World Cup final, and who is embarking on his farewell tour this
year as the last surviving member of England's 1966 World Cup
squad, said: “It is a great pleasure to be a part of this event.
This year marks the 60th anniversary of England’s World Cup
triumph and this will be a fantastic opportunity to celebrate and
share special memories, while supporting Right To Play’s vital
work. The charity is making a huge difference to the lives of
children around the world through sport and play. We hope you can
join us to support this life-changing work.”
Ray Parlour, former professional footballer and sports radio
pundit for BBC Radio 5 Live and Talksport, said: "It's a real
honour to be part of this event. It will be a fantastic way to
mark the start of the World Cup – not only celebrating football
and the way it brings people together, but also about
highlighting sport's incredible ability to change young people's
lives. Right To Play uses sport and play as powerful tools to
support children around the world.”
Ray Parlour
Teams and corporate partners are now being confirmed, with firms
from across the City encouraged to take part. To find out
more and register a team, visit: www.righttoplay.org.uk/worldcup.
Additionally, to learn more about Right To Play’s life-changing
work and to donate, visit www.righttoplay.org.uk.
The FIFA World Cup tournament, the 23rd to have been held, is being hosted in 16 cities across the US, Mexico and Canada, running from 11 June to 19 July.