Family Office

CashEdge sees some benefits in a long downturn

Thomas Coyle 12 August 2009

CashEdge sees some benefits in a long downturn

Technology provider improves quality and reliability of AllData Advisor. CashEdge appears to be having a good recession. The account-data aggregator says the number of broker-dealer and RIA advisors who use its web-based account-opening, fund-transfer and data-consolidation tools has grown by more than 80% in the past 12 months while the number of advisors who are eligible to use its AllData Advisor aggregation technology has increased by 75% through the same period.

Firms that pay for access to CashEdge technology don't generally force their advisors to use it. It's usually there as a value-add for those who want to provide financial-account aggregation and advisory services associated with it.

The better to see you with

"Given the changes in the financial services industry in the past year, we are pleased broker dealers and advisors have continued to add our aggregation solutions to the core of their practices during this period," says CashEdge's brokerage and wealth managmenet channel boss Tom Roberts. "In fact, volatile markets have helped demonstrate the importance of financial advice based on a holistic view of a client's financial portfolio."

But CashEdge figures it helped matters along this past year with various tweaks aimed at improving "the data quality and reliability of AllData Advisor," the New York-based company says in a press release. And it's on the verge of unleashing "additional enhancements" to "augment the usability and functionality of AllData Advisor while creating additional ways for advisors to subscribe to the solution."

Stamford, Conn.-based RIA Asset Management Group uses AllData Advisor. Its CEO LeGrand Redfield gives him and his colleagues a sense of their clients' "complete financial situation" and their financial goals.

"This allows us to develop and deliver the best possible advice to help our clients preserve and grow their wealth," adds Redfield. "Our clients are continuously looking for cutting-edge tools that will better manage their financial future, particularly in today's environment, and AllData Advisor enables us to meet this client demand and increase the return on investment for our clients."

AllData Advisor can be integarted with wealth-management platforms like those of Albridge, eMoney Advisor and MoneyGuidePro. -FWR

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