The Canadian financial services company is expanding its UK product range with onshore CanProtect protection plans.

Canada Life has added level and decreasing term life insurance to its offering in the UK.

Canada Life already offers its CanProtect Whole of Life Plan to UK and non-UK domiciled individuals. It has now launched onshore CanProtect products, which are level and decreasing term life insurance, both with the option for accelerated critical illness cover.

“Our new onshore CanProtect protection plans are designed to suit every budget and level of cover, providing genuine innovation in terms of the client purchasing process and the support that policyholders will receive,” said Canada Life's propositions and marketing director of distribution, Nick Harding.

“In a market which is constantly being challenged to grow, we believe that the combination of the UnderwriteMe technology and the tangible support we offer provides a unique opportunity to reposition protection as a priority rather than luxury consumer purchase.”

The company has partnered with comparison service UnderwriteMe to help advisors to grow the protection market while providing an easy to buy service for customers.

Earlier this year, Canada Life launched a “whole of life” plan to shield against inheritance tax liabilities in the UK.