San Francisco-based Woodruff-Sawyer & Co is setting up a private client personal insurance division. The aim is to address the individual needs of executives and corporate officers.

With this comes the appointment of Diane Borden as private client executive. She will be establishing the personal insurance operation, offering a range of property and liability insurance services to high net worth executives and their families.

Borden joins Woodruff-Sawyer with 30 years of industry experience, most recently as a managing director with regional responsibilities for a large national broker.

Woodruff-Sawyer is one of the largest independent insurance brokerages in the US and is an active partner of Assurex Global and International Benefits Network.