People Moves

C Hoare & Co Names New CEO

Amanda Cheesley Deputy Editor 26 February 2026

C Hoare & Co Names New CEO

The new appointee will be succeeding the CEO who is stepping down after five years.

C Hoare & Co, the UK’s oldest privately owned bank, has appointed Simon Kenyon (pictured) as its next CEO, subject to regulatory approval.

Previously, Kenyon spent nearly 19 years at Lloyds as managing director in the bank’s wealth and mass affluent division and managing director of digital banking. Since leaving the bank last year, he spent approximately six months at Boston Consulting Group’s financial institutions practice as a senior advisor, according to his LinkedIn profile.

Kenyon is taking up his new role in June, based in London. He will be succeeding Diana Brightmore-Armour (pictured below), who is stepping down after five years as CEO, during which time she led an ambitious transformation programme at C Hoare & Co.

Diana Brightmore-Armour

Brightmore-Armour’s previous career includes nearly 20 years at Lloyds Banking Group, where she was CEO of private banking and managing director of digital banking, the firm said in a statement.

“Diana has helped C Hoare & Co become a simpler, faster and better bank while ensuring it retains the ethos and commitment to deeply personal customer service that makes it so special,” bank chair Lord Macpherson of Earls Court said. “In Simon, we have identified the right person to assume the role of CEO as we continue to ensure that C Hoare & Co is as relevant for our customers in the future as it has been for the last 350 years.”

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