Asset Management
Brazil In Line For Much-Needed Economic World Cup Boost, Says Asset Manager

Asset manager [tag|Russell Investments|]Russell Investments[/tag] has offered up its insight into the Brazil World Cup - the latest firm to spell out the economics of the tournament.
Asset manager Russell
Investments has joined the throng of such firms saying what
it thinks will be the economic effects of the Brazil World Cup
soccer tournament.
In just under two weeks' time, a million jackets will be left on
the back of office chairs as financiers sneak off to watch their
idols.
Yet this time around it feels like firms have fully embraced the
tournament instead of turning a blind eye on the empty trading
floors and meeting rooms. In the run-up there has been a
relentless flow of statistics, graphs and predictions published
by the global financial power houses.
Last week it was Goldman Sachs saying that Brazil will win and
England will crash out early.
This week it is Russell Investments' turn. The firm shows there
is some important hard economics behind the tournament.
It states that Brazil is in line for a much-needed economic boost
if previous data is anything to go by. “The last two hosts of the
World Cup have been rewarded with strong equity markets a year
after the event. With Brazil's equity market down nearly 20
percent year-over-year it hopes to be able to turn a corner and
continue this trend,” the company said in a statement.
South Africa, host of the 2010 World Cup, saw its stock market
returning a very healthy 17.1 per cent, beating the 12.4 per cent
return for Russell’s parent index.
In the 2006 World Cup Germany saw its equity market return
43.8 per cent, once again far outperforming Russell’s 28.3 per
cent return for the parent index.
And this year's host country could certainly do with a boost. At
present the Russell Emerging Markets Index country constituent
Brazil is down 16.6 per cent for the year, while the Russell
Emerging Markets Index is down 0.8 per cent for the same time
period.