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BofA Continues Mass Affluent Drive With New Portfolio Offering

Eliane Chavagnon 1 March 2012

BofA Continues Mass Affluent Drive With New Portfolio Offering

Bank of America has launched Merrill Edge select portfolios, designed specifically for mass affluent and emerging investors, offering access to actively managed and diversified portfolios through a lower balance requirement.

Select portfolios presents investors with a choice of ten diversified portfolios - ranging from conservative to aggressive - to align with their risk tolerance, investment time horizon, liquidity needs and individual targets. 

Customers require a minimum investment of $20,000 and pay an annualized 1 per cent management fee, the firm said. 

Investments are allocated within mutual funds and exchange-traded funds, invested primarily in stocks, bonds and international investment products. Investors can also monitor their portfolio performance in real-time via Merrill Edge.

In November last year, BofA increased the number of Merrill Edge financial solutions advisors to more than 1,200, hitting a target it has set itself of doubling the number of such advisors in 2011. The hiring goal was part of a wider strategic intiative to increase the bank's product and service offering to its "preferred clients".

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