Bloomberg has launched a platform to offer its financial and business subscribers access to the latest industry apps created by third-party developers - a move the firm said reinforces its commitment to fuelling creativity in the financial marketplace.

According to a statement, the Bloomberg App Portal enables subscribers to enhance their user experience by adding specialist features and tools that complement those available on the Bloomberg Professional service, which provides real time financial information to over 310,000 subscribers globally.

There are currently over 45 applications available, developed by software companies, financial institutions and academics, among other third parties. These span numerous categories including data analysis, news and research, portfolio management and risk analysis, valuation and pricing, data visualisation and technical analysis. Institutional clients can also use the app to deploy proprietary software tools to their own employees and clients.

"Cultivating the third-party developer community is critical to enhancing the user experience and growing the value of the Bloomberg Professional service," said Tom Secunda, co-founder and global head of Bloomberg's financial products and services group. "The Bloomberg App Portal extends our commitment to embrace innovation and fuel creativity in the financial marketplace."

The Bloomberg App Portal team, led by Claudio Storelli, is a division of Bloomberg's enterprise products and solutions unit. The firm said application developers will receive technical and business support from the team as part of an on-boarding and software quality assurance process.

"Software developers with a great idea, but limited global reach, can work with Bloomberg to get in front of financial professionals around the world virtually overnight," said Stanley Young, chief executive officer of Bloomberg's enterprise products and solutions business.

License fees for applications are separate from the Bloomberg Professional service subscription and vary by application and package.