The new centre combines local booking capabilities in Singapore with connectivity to Barclays’ international booking centres. Through its one Barclays model, clients can benefit from the combined strengths of the private bank and the corporate and investment banks, bringing together global expertise, financing capabilities and market access to support their wealth ambitions.  

Barclays has launched its private bank booking centre in Singapore this week, bolstering its ability to serve internationally-connected ultra-high net worth (UHNW) clients and family offices from one of the world’s leading wealth hubs.  

The centre combines local booking capabilities in Singapore with connectivity to Barclays’ international booking centres, allowing clients to access banking, lending, investments and wealth planning services seamlessly. Through its one Barclays model, clients can benefit from the combined strengths of the private bank and the corporate and investment banks, bringing together global expertise, financing capabilities and market access to support their wealth ambitions.

The launch comes as wealth creation, investment activity and capital flows are becoming increasingly global, the firm said in a statement. Clients are seeking greater connectivity across markets, asset classes and jurisdictions, alongside advice that reflects the complexity of their personal, business and family interests.

Asia Pacific is expected to become the world’s largest wealth market by 2030, while an estimated $5.8 trillion of wealth is set to transfer between generations across the region over the same period. Together, these trends are increasing demand for sophisticated advice spanning investment financing, family governance, succession planning and cross-border wealth.

Singapore has established itself as a centre for private wealth, attracting entrepreneurs, family offices and investors from across Asia and beyond. Its institutions, international connectivity and financial expertise make it an important base for clients with interests spanning Asia Pacific, the UK, Europe and the Middle East.

“The launch of our Singapore booking centre marks an important milestone in delivering our growth strategy, it enables us to bring the full breadth of Barclays’ expertise to our clients, and reflects our investment in key international wealth markets," Sasha Wiggins, CEO, Barclays Private Bank and Wealth Management, said. "As wealth becomes increasingly global, clients are looking for partners who can support them seamlessly across generations and jurisdictions. Singapore is one of the world's leading wealth hubs, and this investment strengthens our ability to serve internationally-connected clients while reinforcing our long-term commitment to Asia Pacific.”

“The new platform makes it easier for clients to access the full breadth of Barclays’ capabilities through one integrated team,"Annabelle Bryde, head of Barclays Private Bank International, added. "Whether clients require lending, investment advice or support with complex family wealth and succession planning, we can connect them to the right expertise across the bank. It is a powerful example of our one Barclays approach, helping us deliver more seamless and integrated solutions for clients wherever they are in the world.”

“Singapore continues to play a pivotal role in the global wealth landscape," Alexander Harrison, country CEO, Singapore, and interim head of Private Bank Singapore, Barclays, said. "The launch of our booking centre reflects Barclays’ long-term commitment to the market and our ambition to serve increasingly international client needs. We are uniquely positioned to support clients whose businesses, families and wealth span borders through one integrated bank, bringing together the capabilities of our global franchise to help them navigate opportunities across markets and generations.”