Former HSBC Swiss executive joins the Swiss arm of London-headquartered Barclays Bank.

Barclays Bank (Suisse) has appointed John Shipman (pictured) as its new chief executive officer (CEO), replacing Rahim Daya, who has been appointed global head of sales management for Barclays Private Bank and Wealth Management (PBWM).

The bank confirmed that Switzerland’s financial markets regulator, FINMA, approved Shipman’s appointment.

Shipman, who brings more than 25 years of industry experience, will be joining from HSBC. Most recently, he was interim chief executive officer for HSBC's Swiss private banking businesses and country head for Switzerland, after a series of senior roles in a risk management capacity. Prior to HSBC, Shipman held several senior positions at UBS as well as gaining wider experience with global consulting firms.

Based in Geneva, Shipman will report to Annabelle Bryde, head of Barclays Private Bank International, the firm said in a statement.

The current CEO of Barclays Bank (Suisse), Rahim Daya, who has been with Barclays for 15 years, has been appointed global head of sales management for Barclays Private Bank and Wealth Management (PBWM).

“We are delighted to welcome John to Barclays,” Bryde said. “I am confident that under his leadership, we will continue to grow our Swiss business as a strategic platform for international wealth corridors and reinforce our market position as a leading institution committed to delivering excellence for our clients and delivery partners.”

“I also extend my sincere thanks and well wishes to Rahim for his ongoing leadership and commitment to Barclays,” Bryde added. “Under his leadership, our Swiss business has delivered strong growth as a strategic centre for international wealth corridors. His new appointment reflects our strong culture of career development and internal mobility, ensuring that our leaders continue to grow within the organisation while bringing fresh perspectives to new challenges.”

Barclays has been operating in Switzerland since 1986 with an office in Geneva. Since 2012, private clients ranging from individuals, families, institutions, entrepreneurs and businesses have also been served from Zurich.