The Safdie family are looking to by an asset manager/wealth manager, according to reports in the Israeli press. “We're looking for an Israeli asset management company, and we've already met several. As a banking group, we've taken a strategic decision that Israel is important, and we want to be there. All we have to do now is carry the decision out,” Edgar Safdie, a scion of the Brazilian-Jewish banking family, told a "Globes" Hebrew-language weekend supplement. He added: “An Israeli investment bank, even one that is small at present, will serve as a foundation on which to build a large business in Israel. Private banking, mutual funds, and asset management have created huge non-banking companies, such as Fidelity Investments. This is less known in Israel, but it could happen here, too.” The Safdie family is a prominent Jewish banking family, alongside the Safra, Rothschild, and de Picciotto families. The family owns Swiss-based Banque Safdie.