In addition to the hires, the Swiss lender said it is presenting its offerings via a "Welcome to Syzerland" campaign.

Bank Syz, the Swiss firm, has hired a number of senior figures as it bolsters front-office operations.

Philippe Turrian, former head of client solutions and marketing and communications, is joining Nicolas Syz as co-head of wealth management. They will run the front-office teams. 

Konstadinos Hatzinikolis will be joining Bank Syz as the new head of Europe International, taking over the leadership of the Europe and Middle East teams. He will be joining from HSBC Private Bank (Suisse) where he spent the last 20 years in various senior management roles.

The bank has also appointed Jürg Schmid as head of sales management and Ron Jacobs as head of wealth planning. Schmid was head of the key clients’ team for Switzerland and EMEA at Julius Baer, while Jacobs was the international private bank head of wealth planning for EMEA at Deutsche Bank.

Pablo Astengo, will take on a new role as head of pension solutions and financial planning.

Welcome
The firm has also launched a “Welcome to Syzerland” campaign, stressing the group’s proposition and combination of qualities such as family ownership/alignment of interests; a blend of stability and boutique agility, and “pioneering investment opportunities,” according to a statement. 

“Our corporate positioning reflects what we stand for: a unique alternative to traditional private banking. As the Swiss banking landscape evolves, we are proud to offer a wealth management experience as unique as our clients, merging Swissness, agility, family values, and innovation,” Yvan Gaillard, CEO of Bank Syz, said.